Canela Media Founder and CEO Isabel Rafferty Zavala Knew There Was a Market of Latino Viewers All Along

Canela Media, a leading technology and innovation Hispanic multicultural media company with Canela.TV as its AVOD streaming service for the Latino audience in the U.S. and Latin America, will use Quickplay’s breakthrough, AI-powered Curator Assistant as a key element in its strategy to redefine digital media experiences for the Hispanic community.

According to Luis Romero, EVP of Sales at Canela Media, several factors are driving the growth of AVOD in the U.S. Hispanic market: -Large and Growing Population: Hispanics, numbering 64 million, are the largest ethnic group in the U.S., contributing 51% of the population’s growth from 2010 to 2020, according to the Census.

Rafferty Zavala, the founder and CEO of Canela Media, breaks down her strategy for success.

Three of the award recipients will be recognized with the Award for Leadership in Hispanic Television, one of these leaders is Isabel Rafferty Zavala, Founder & CEO of Canela Media is also being recognized for her leadership in Hispanic television and media innovation.

Canela Media announced its upcoming ‘Verano Canela’ lineup for 2024, which includes content from the Cine de Oro collection with exclusive Mexican movie classics on Canela.TV, refreshing music and videos in ‘Summer Hits’ from Canela Music, and all the excitement of soccer in ‘Verano de Gloria’ on Canela Deportes and amplified coverage through our exclusive partnerships with MARCA and FutbolSites.

Canela.TV extends Canela News programming to 60 minutes with prominent presenter María Alejandra Requena. The program will offer breaking news from around the world, with deeper coverage and a series of new segments designed to inform and serve the Hispanic community in the US and Latin America during this decisive election year, where the voice and the vote of the Latino community will be fundamental.

The Hispanic TV Summit will give out the Executive Leadership Award in Hispanic Television to Isabel Rafferty Zavala, founder and CEO of Canela Media.

Canela.TV extends Canela News programming to 60 minutes with prominent presenter María Alejandra Requena. The program will offer breaking news from around the world, with deeper coverage and a series of new segments designed to inform and serve the Hispanic community in the US and Latin America during this decisive election year, where the voice and the vote of the Latino community will be fundamental.

Canela.TV is making more than 100 films from the Golden Age of Mexican Cinema available exclusively on its platform. On Thursday (June 13), the films will start streaming for free under the platform’s new “Cine de Oro” collection with more being released throughout the year after being restored to high definition.