Canela Media in the news

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Jan 30, 2024 /

The founder and CEO of Canela Media, Isabel Rafferty Zavala, reveals the company’s ambitious plans to triple its investment in content in 2024.

Jan 30, 2024 /

Locality named exclusive partner to lead political ad sales and engagement strategies for the Hispanic-media company

Jan 25, 2024 /

The lack of attention and offerings directed at the Latino audience is fostering the development of original content from Canela Media, according to its SVP, Felipe Osorio.

Jan 23, 2024 /

Canela Media appoints Michel “Micho” Haykal as Colombia’s Country Manager to oversee commercial strategy, organizational structure, team development, and advertiser and agency services in Colombia.

Jan 10, 2024 /

2024 promises to be a year of expansion for advertising spending aimed at winning over the Hispanic audience. Streaming services dedicated to Latinos such as Canela Media have seen major brandshow interest in recent months in entering Hispanic family televisions.

Dec 06, 2023 /

Eric Tourtel shares how the type of content offered by Canela Media, especially original productions, represents an opportunity for brands and advertisers to connect with audiences.

Nov 30, 2023 /

Canela Media is honored to have been selected as a 38th Annual Imagen Awards Nominee for SúperEllas in the category of Best Youth Programming. The Imagen Foundation Annual Awards honors and celebrates the outstanding achievements of Latino talent in front of and behind the camera.

Nov 29, 2023 /

Felipe Osorio, SVP of Content Verticals at Canela Media, highlighted that although related media such as Pluto TV and TV Azteca are following a “similar path”, his company distinguishes itself by making content designed for the Spanish-speaking community.

Nov 11, 2023 /

Canela Media was present at Advertising Week New York 2023 with talent from our Secretos Franchise, Amara ‘La Negra’ and Aylin Mujica, plus Executive Producer Enrique Sapene and Canela Media’s CMO Oswald Méndez.

Nov 06, 2023 /

Hyundai America has signed on as the presenting sponsor of the hit reality series “Secretos de Villanas.” Fans of the show will get a closer look at telenovela superstar villain Aylin Mujica in “A Day in the Life of Aylin.”

Nov 03, 2023 /

Canela Media has partnered with Hyundai, one of the show’s presenting sponsors, for season two of unscripted reality series “Secretos de Villanas.”

Oct 20, 2023 /

One of the unmissable events on the agenda of Advertising Week in New York had to do with the power of the Latino audience and how marketers can navigate the sea of possibilities for investment, including Canela Media.

Oct 13, 2023 /

Canela Media renewed its partnership with the Major Arena Soccer League (MASL) and MASL Properties, which will make the 2023-24 season available on Canela.TV.

Oct 03, 2023 /

Our clients are the best evidence that Canela Media delivers scale and results: “So the company [Danone] did a media buy for Activia with Hispanic-focused streamer Canela, and the results were impressive.”