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Zully was a particularly smart move for Canela Studios, which produces streaming content aimed at Latino audiences in the US. That’s because Zully, with its Spanish language microdramas, can be deployed all across Latin America, which is a prime market for this sort of content. What’s more, Zully can be promoted all across Canela’s content line-up, thus solving one of the biggest problems for all of the emerging microdrama apps: how do you promote it?

Canela Media lanzó Zully, una nueva plataforma gratuita de microseries diseñada específicamente para dispositivos móviles. El proyecto busca captar a la audiencia multicultural amante del drama mediante episodios cortos de 2 a 5 minutos.

Canela Media’s mission since its founding in 2019 has been to reach as much of the U.S. Hispanic audience as possible through a combo of Spanish-language AVOD content and FAST channels. Seven years later, it’s doing that and then some—now pulling 62 million monthly active users and 6 million social followers, while pushing into new territory by using AI to create microseries and dub content at scale.

Canela Audience Solutions’ data products can be activated through Premium Custom Audiences across OTT and YouTube; Data-as-a-Service (DaaS) and Programmatically on LiveRamp with a suite of benchmarking and measurement tools through CAS-Analytics.

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms. Premium video and original programming are increasingly amplified through omnichannel strategies that maximize visibility and impact. In turn, branded content is evolving into a core business driver, fueling partnerships, strengthening credibility and delivering measurable results well beyond traditional marketing objectives.

These female trailblazers have risen to the top of their fields, broken boundaries and served as role models for those following in their footsteps in the advertising marketing, media and technology industries.

In February 2026, LiveRamp’s partners Scowtt and Canela Media each announced new collaborations that embed Scowtt’s predictive AI models into LiveRamp’s data collaboration platform and open LiveRamp’s network to Canela’s proprietary audience of over 30 million U.S. Hispanics.

Canela Media is launching a new original docuseries, El Quinto Partido (The Fifth Match), on its free streaming platform Canela.TV on May 15.

Canela Media announced a new strategic partnership with LiveRamp, leader in data collaboration. Through the scale and interoperability of LiveRamp’s data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela’s proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance.