Canela Audience Solutions (CAS) is Canela Media’s proprietary, privacy-compliant first-party data platform that leverages deterministic Bilingual and Spanish-language audiences to deliver unique first-to-market Hispanic end-to-end data solutions.
END TO END
How to active
There paths to buying Canela audience segments. Choose what fits your workflow.
USE CASES
50+
segments
VIEWERSHIP
Genre affinity, viewership frequency, and language content consumption segments for content promotion and streaming acquisition.
522+
segments
AUTOMOTIVE
In-market Hispanic buyers by make, model, fuel type, and budget. High intent, cross-device.
143+
segments
CPG / RETAIL
Heavy buyer segments across 116 CPG categories. Hispanic households with verified purchase intent.
100+
segments
FINANCIAL SERVICES
Wealth decile, income band, credit card ownership, and investment signals on a qualified Hispanic base.
7+
segments
HEALTH & WELLNESS
Demographic and lifestyle segments for pharma and health brands targeting the Hispanic community.
116+
segments
QSR / FOOD & BEV
Lifestyle clusters (Vistas) combined with CPG heavy buyer data for high-frequency purchase categories.
The only verified
Hispanic segments
available everywhere
The only verified
Hispanic segments available everywhere
The only verified
Hispanic segments
available everywhere
Syndicated Segments available on LiveRamp and distributed across all DSPs and SSPs for cross-platform programmatic activation
FOR DEEPER DATA INTEGRATIONS,
(DAAS) allows brands to append Hispanic segment eligibility directly into their own planning tools and identity frameworks.
measurement & optimization
THROUGH CAS ANALYTICS
Through CAS Analytics, advertisers can validate performance with real-time, person-level and cross-platform measurement, cost efficiency metrics, creative level reporting, and industry benchmarks, all verified by trusted third-party partners.
CANELA’S
reach viewers brands often cannot find elsewhere more efficiently.
WHY LEVERAGE
our data?
highly accurate
100% first-party deterministic Hispanic data built on CTV viewing of Spanish-language and culturally relevant content, without relying on browser signals or probabilistic panels.
unique reach
Validated by 1P and 3P research, our highly unduplicated audience delivers an average incremental reach of 44% (15% above industry benchmarks).
future proof
We deliver a fully privacy-compliant, cookie-free data set built from persistent CTV viewing signals without relying on location, names, or addresses.