Canela Media Announces TV Rewards Program, AI and AD Product

Canela Media landed on the Inc. 5000 list earlier this year thanks to the grit and vision of CEO Isabel Rafferty Zavala.

Brands are celebrating Hispanic culture, history and social contributions

Canela Media, a leading Hispanic-owned technology and innovation driven multicultural media company and home of Canela.TV, announced the details of this year’s celebration of Hispanic Heritage Month, ‘Orgullo Latino,’ featuring the best of Latino talent, athletes, and artists throughout its content verticals between September 15 and October 15. W

Isabel Rafferty Zavala is not just a CEO — she’s a digital marketing pioneer who is revolutionizing how brands connect with Latino audiences. As the Founder and CEO of Canela Media, she has created a comprehensive digital ecosystem for brands to reach multicultural audiences, including Canela.TV, the first AVOD streaming service built by Latinos for Latinos.

Canela.TV brings Secretos de Villanas to life with Enrique Sapene, executive producer and host of Secretos: El Aftershow, and Rubén Consuegra, executive producer and showrunner of River Waves Productions.

Canela Media announces the highly anticipated return of its hit reality series, Secretos de Villanas, with Hyundai back as a presenting sponsor for the third consecutive year.

Canela Media announced the details of this year’s celebration of Hispanic Heritage Month, ‘Orgullo Latino,’ featuring the best of Latino talent, athletes, and artists throughout its content verticals between September 15 and October 15.

Canela Media, a leading technology and innovation Hispanic multicultural media company with Canela.TV as its AVOD streaming service for the Latino audience in the U.S. and Latin America, will use Quickplay’s breakthrough, AI-powered Curator Assistant as a key element in its strategy to redefine digital media experiences for the Hispanic community.

According to Luis Romero, EVP of Sales at Canela Media, several factors are driving the growth of AVOD in the U.S. Hispanic market: -Large and Growing Population: Hispanics, numbering 64 million, are the largest ethnic group in the U.S., contributing 51% of the population’s growth from 2010 to 2020, according to the Census.