Canela Media Unveils Rewards Program

Beyond the established incumbents, a number of other companies pitched their value proposition to advertisers over the last two weeks. Canela Media is an entirely digital platform whose “Futbol sites” (featuring soccer chatter) garner more social media users that those from Telemundo or Univision.

At its 2025 Upfront, Canela Media unveiled new innovations across its AVOD ecosystem—highlighting Club Canela and Canela Audience Solutions (CAS)—to strengthen advertiser impact through deeper engagement, first-party data precision, and culturally resonant content. With 60M monthly active users, Canela offers a unified platform designed to authentically reach U.S. Hispanic audiences at scale, through original content like Secretos de Parejas and engagement-forward experiences like Club Canela, backed by major partners including Hyundai, McDonald’s, and Coca-Cola.

Canela Media, the technology and innovation driven multicultural media company, has announced the launch of Club Canela, a fully integrated in-app streaming rewards programme.

Canela Media has launched an in-app rewards program for its U.S. Hispanic-targeted AVOD platform Canela.TV in a move to boost user engagement and expand opportunities for advertisers.

Canela Media, a technology and innovation driven multicultural media company, today debuted Club Canela, “the first fully integrated in-app streaming rewards program of its kind.

Under the deal, the charming animated series Jenny’s Magic Shop (La Tienda Mágica de Jenny) will launch on Canela Kids.

Club Canela, the first fully integrated in-app streaming rewards program of its kind, has been launched by Canela Media, a leading technology and innovation-driven multicultural media company. Its goal is to strengthen its relationship with Canela.TV users and to provide brands with fresh, creative ways to interact with these audiences. McDonald’s and The Coca-Cola Company have joined Club Canela as its launch partners.

Canela Media announced the launch of Club Canela, the first fully integrated in-app streaming rewards program of its kind, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences.

Canela Media, a Hispanic-owned technology and innovation driven multicultural media company, says its Canela Kids has partnered with the Toy Museum of New York to create a bilingual educational series designed to engage Spanish-speaking children and families in inventive play.