Canela Media struck a strategic partnership with WBD Conexión Latina
Canela Media struck a strategic partnership with WBD Conexión Latina, adding over 16 million monthly US Hispanic Adults, to increase Canela Media’s scale to over 45 million monthly uniques across its portfolio.
Canela Media appoints Luis Romero as EVP of Sales
Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences.
Felipe Osorio from Canela Media: With a new lifestyle show Café con Canela we aspire to engage with women and families
Con Café con Canela, que será el primer lifestyle show de Canela Media, la empresa aspira a “enganchar con el demo de mujeres y familias, pero también abrir un espacio comercial para anunciantes del segmento” indicó Felipe Osorio, VP sénior de Verticales de Contenido.
Changing Places: Luis Romero Joins Canela Media as EVP of Sales
Learn about Luis Romero’s new position as Executive Vice President of Sales at Canela Media and other essential appointments.
Oswald Méndez from Canela Media: There have been 5 years of growth, but not only in users, but in innovation
Oswald Méndez, Chief Marketing Officer (CMO) de Canela Media, fue el encargado de abrir la presentación de Upfront de la empresa en el restaurante AVRA de Nueva York. Méndez recordó a los asistentes la escala que la empresa habrá alcanzado de 55 millones mensuales de usuarios únicos al final de 2024.
Michael Rafferty of Canela Media: What differentiates us is the great investment deployed in technology
Una de las cosas que más emociona a Michael Rafferty, COO de Canela Media, es la gran inversión desplegada en el área de tecnología de la empresa que este 2024 arriba a cinco años.
Andrés Rincón de Canela Media: CAS allows us to identify Hispanics in any language with our OTT partners
Andrés Rincón, VP sénior de Ventas para el este de EE UU y Latinoamérica de Canela Media, considera que una gran parte de los ingresos generales de la empresa provienen del Upfront.
Canela Media celebrates five years of operations, reaching 55 million unique users by the end of 2024
The presentation highlighted growth and scale milestones, new exclusive partnerships, the Canela Audience Solutions launch, and the Canela relaunch.TV app with a new user experience, innovative advertising solutions, and new content for brands targeting Hispanic viewers.
NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO
Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.