Ad Industry Navigates Uncertainty At Upfronts And NewFronts 2025

Beyond the established incumbents, a number of other companies pitched their value proposition to advertisers over the last two weeks. Canela Media is an entirely digital platform whose “Futbol sites” (featuring soccer chatter) garner more social media users that those from Telemundo or Univision.

Canela Media Offers Audience Engagement And Data Solutions

At its 2025 Upfront, Canela Media unveiled new innovations across its AVOD ecosystem—highlighting Club Canela and Canela Audience Solutions (CAS)—to strengthen advertiser impact through deeper engagement, first-party data precision, and culturally resonant content. With 60M monthly active users, Canela offers a unified platform designed to authentically reach U.S. Hispanic audiences at scale, through original content like Secretos de Parejas and engagement-forward experiences like Club Canela, backed by major partners including Hyundai, McDonald’s, and Coca-Cola.

Canela Media launches Club Canela

Canela Media, the technology and innovation driven multicultural media company, has announced the launch of Club Canela, a fully integrated in-app streaming rewards programme.

Canela Media Unveils Rewards Program

Canela Media has launched an in-app rewards program for its U.S. Hispanic-targeted AVOD platform Canela.TV in a move to boost user engagement and expand opportunities for advertisers.

Canela Media CMO Oswald Méndez Discusses Club Canela, a Breakthrough In-App Rewards Program

Club Canela, the first fully integrated in-app streaming rewards program of its kind, has been launched by Canela Media, a leading technology and innovation-driven multicultural media company. Its goal is to strengthen its relationship with Canela.TV users and to provide brands with fresh, creative ways to interact with these audiences. McDonald’s and The Coca-Cola Company have joined Club Canela as its launch partners.