You will shape how millions of people experience and perceive our brand across different territories (US and LATAM). With every word, you’ll strengthen the connection between our users and the content they love, driving impactful marketing campaigns, social media posts, newsletters, and in-app communication.
This is a great opportunity to lead Canela.TV’s narrative in a vibrant and competitive market. You will be the driving force behind every message, ensuring our brand not only stands out but also inspires and entertains with every interaction.
Responsibilities
- Newsletter: Writing persuasive and creative content for newsletters to increase open rates and user engagement.
- In-App Messaging: Developing concise and relevant in-app messages that guide, inform, and enhance the user experience.
- Tutorials: Creating scripts and text for tutorials that are clear, helpful, and aligned with the brand voice.
- Push Notifications: Crafting short and impactful texts for push notifications that drive action and keep users engaged.
- Social Media: Writing engaging and consistent copy for social media posts, maintaining the brand tone and encouraging community interaction.
- Sales Materials: Developing persuasive, results-oriented copy for presentations and sales materials that highlight Canela.TV’s values and platform features.
- Digital Ads: Creating copy for multiple digital ad formats, including fully textual formats (SEM + SEO), videos, and graphics such as banners or social ads.
Qualifications:
- Minimum of 4-5 years of experience as a copywriter, preferably in the entertainment, technology, or digital media sectors.
- Proven experience in writing content for mobile applications and streaming platforms is 100% required.
- Ability to write clearly, concisely, and persuasively.
- Creativity and a strong sense of storytelling to craft engaging narratives.
- Skill in adapting the tone of voice according to the audience and communication channel.
- Excellent command of both Spanish and English, written and spoken at a native level.
- Exceptional ability to create creative copy in both languages, adapting the language rather than just translating it.
- Knowledge of SEO and digital content optimization.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Familiarity with current trends in social media and digital marketing.
- Strategic thinking and results-oriented approach.
- Ability to work collaboratively with designers, marketing strategists, sales teams, and other creatives.
- Proactive attitude to propose new ideas and creative solutions.
