We celebrated Canela Media’s five years of growth and scale and how we have become a MUST-HAVE for any audience strategy reaching U.S. Hispanics.

Canela Media is currently able to reach 45 million monthly uniques - 65% of U.S. Hispanics, and we are well on our way to achieving a new milestone - reaching 55 million monthly uniques across our ecosystem by the end of 2024.

This scale encompasses our properties and exclusive partnerships with CANELA.TV’s distribution across every device, platform, OTT partner, our FAST channels, and partnerships.

THE ANNOUNCEMENTS SHARED INCLUDED:

Canela Media is the undisputed leader in Spanish-language digital sports coverage. Our exclusive partnerships with MARCA and FutbolSites, combined with our content vertical CANELA DEPORTES give us a very clear very clear lead in reach.

Canela Media is the exclusive partner with Warner Brothers Discovery Stream Conexión Latina to reach Bilingual U.S. Hispanic audiences, a large population that represents nearly two-thirds of U.S. Hispanic adults. Canela Media has become a premier destination for brands who want to target Latinos within English-language content with accuracy and precision.

Canela Audience Solutions has unprecedented scale,
REACHING REACHING 76M UNIQUE DEVICES.
Our exclusive and unique proprietary OTT-first data product is like no other in the market, providing an unmatched accuracy in identifying Hispanics in both English and Spanish language content.

New Canela.TV App Launching This Summer.
New features in our app will improve our user experience and will also have a significant impact in our audience engagement and retention.

Our new app will also bring new opportunities for our advertisers with brand new ad units.

Seamlessly integrates brand in our originals.

Strategically places brand ads from understanding the emotional context of a scene.

The Canela Rewards program, launching later this year, is designed to create deeper engagement by providing our users ways to accumulate points through their viewership and brand interactions to exchange for rewards.

Our Robust Content Library provides our audience with over 35,000 hours of content through our streaming app, CANELA.TV across our verticals ORIGINALS, NEWS, MUSIC, SPORTS, and KIDS interactions to exchange for rewards.

Canela Media has acquired over 100 Mexican Classics. Our commitment is to preserve cultural heritage and these treasured films are being meticulously restored and remastered, for all Latino generations to enjoy on Canela.TV.

A new lifestyle show, CAFÉ CON CANELA, premiering this Summer, hosted by well-known Latina celebrities and influencers.

Our Canela News daily newscast is expanding with new segments and regular specials going deeper into topics that matter most to our community.

We will also have more family-friendly content with the audience-favorite, Romi -providing Latino parents with more tools and information on how to keep their kids engaged and entertained while keeping their cultural heritage and language.

The return of SECRETOS DE VILLANAS, this Fall for a third season, including our newest Villana, Catherine Siachoque.

A one-of-a-kind opportunity and rare interview special with Lionel Messi through our exclusive partnership with MARCA. We are bringing to our audience a unique and intimate access to Lionel Messi, a living soccer legend.

Canela Media is committed to delivering on our Growth & Scale through Innovation, which is fueled by our commitment to invest in technology, data solutions, and content.

CANELA MEDIA IS A MUST-HAVE FOR ANY AUDIENCE STRATEGY AIMED AT REACHING AND CONNECTING WITH U.S. HISPANICS.